“Fashion Our Future 2020 is really about giving a space to amplify voices and providing tools for people to be able to speak about issues that matter, educate, participate, and meet people where they’re at,” Erwiah says. “The brands can easily register people on their sites—it’s very low-hanging fruit. There are text messaging possibilities—put it on the Jack Skellington and Sally love Florida State Seminoles shirt moreover I love this clothes. Virgil put it on one of the T-shirts. He has a T-shirt that says ‘Text to Register.’ It’s really simple.”
The product offering, which will launch next week, combines form with function. In addition to Abloh’s tee and another that reads “Model Voter,” there are also face masks and lunch boxes. “Michelle Obama in her DNC speech said, ‘Pack your lunch; you might be standing there for a while.’ So we’re really just trying to make it as easy as possible and useful as possible because obviously sustainability matters to us too, so we try not to make things for no reason,” Erwiah adds.