Contrary to anything resembling common sense All i want for Christmas is a new president ugly shirt. What with the state of the over polluted world today and the general pullback from traditional retail by consumers, fashion is in expansion mode. From New York to Paris, and everywhere in between, designers have suddenly decided it’s perfectly fine to show 100 looks or more in a single runway show, with catwalk presentations that now seem interminable. Not since the 1980s have shows been this long or this chock full of looks, many of them so indistinguishable that we’re not always sure if the same outfit hasn’t passed by a few times already. Some shows are so inflated that they lasted nearly half an hour.
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Not that long ago, it was considered old-fashioned to have such big collections All i want for Christmas is a new president ugly shirt. In modern times, a show consisting of 40 looks was considered standard for shows that lasted on average about 10 minutes, 60 was not unusual among the bigger, marquee designers, and 80 looks was practically bloviating, but still tolerable for the rare birds whose advertising budgets justified such extravagance.But this season has seen several shows with more than 100 looks each, so many that the designers had to do away with the traditional finale, for fear their audiences might revolt. Balenciaga had 109. Dolce & Gabbana had 128 (normal for them, but still). Giorgio Armani had 103. Saint Laurent had 103, too. Gucci and Balmain came close in the mid-80s and Dior hit 90. That’s a major shift to happen out of the blue. There’s plenty of reasons for this abundance, mind you: Armani combined his women’s and men’s collections in one co-ed show this season. Balenciaga did away with its pre-collections, so this was the whole enchilada for the season. But, jeez, people, have you ever heard of editing? Balenciaga’s extremely long show did make some sense, as designer Demna Gvasalia had described his collection as an ode to customers. You could imagine a video of the show playing on a loop in his stores, where they could pick out looks and wear them as the models did.